As cyclists, we know that crashes happen. That’s why cyclists emphasize safety so much. Usually, it’s fine – just scrapes, bruises, and a wounded sense of pride. But sometimes, it’s not. And when it’s not, cyclists do what any community would do – come together to support each other. Often, that takes the form of a fundraiser. But what happens at a fundraiser? We raise a few thousand dollars – which is great – but it isn’t enough.

Cycling’s popularity continues to rise. Today, there are more than 66 million riders on roads, trails and tracks, and they ride for many reasons – exercise, sport, fun, commuting. As we’ve entered spring, I’ve seen more and more fellow riders enjoying the sport in my hometown. You see them whirring past you on the street, hear the bells dinging, and see bikes locked up outside of stores & restaurants. It’s the 21st century bike boom, and I for one love it. This certainly explains why cycling injuries are on the rise as well – there’s more of us.